The state of returns in 2024

90.62% of consumers would not buy again from an ecommerce after experiencing a bad returns and exchanges experience.

This is just one of the findings from the second edition of the Returns State Report, in which we surveyed customers and brands about various aspects related to the reverse logistics of e-commerce.

In this second report, we particularly emphasize the importance of profitability for brands today, and how customer loyalty is key to achieving it. This is where returns and exchanges processes have a lot to say.

In our 2024 Returns State Report, you will find:

What are the most common reasons for returns and how to address them.

What aspects make a post-sale experience exceptional.

What is the relationship between a good post-sale experience and customer loyalty.

Why instant exchanges are key to your reverse logistics operation.