How to achieve a 30% repurchase rate thanks to customer loyalty and Reveni
"Morrison Shoes started as a sneaker brand, but today it has become much more. More than just a fashion brand," Pablo Recuenco, CEO & Co-founder, began to tell us.
Pablo, Carlota, and Jessica explain how customer loyalty has become a top priority for the brand. In addition to implementing specific programs for this purpose, activating a solution like Reveni has been crucial. It allows them to optimize their reverse logistics and provide a better experience to their customers when they request a return or exchange.
What Pablo, Carlota, and Jessica tell us in this case study:
Why they decided to activate Reveni and automate their reverse logistics, leaving behind the manual process they had been using until then.
How Reveni helps them in their daily operations, especially in managing their Customer Service team, providing quicker responses to the brand's customers.
How having an agile and simple returns process is helping them boost repeat purchases from their customers, increasing from 8% to 30%.